{"id":99,"date":"2026-07-12T22:30:12","date_gmt":"2026-07-12T22:30:12","guid":{"rendered":"https:\/\/vfm.agency\/?page_id=99"},"modified":"2026-07-25T23:30:22","modified_gmt":"2026-07-25T21:30:22","slug":"ueber-value-for-money","status":"publish","type":"page","link":"https:\/\/vfm.agency\/en\/ueber-value-for-money\/","title":{"rendered":"About"},"content":{"rendered":"
\n
\n
\n

Online Marketing & Controlling link<\/p>\n<\/div><\/div>\n\n

About VFM.agency<\/h1><\/div><\/div>\n\n

The AI Revolution are making Online-Marketing relevant to (Interim) Professionals and B2B companies that have given up on SEO, as yet, little eight. VFM is your Partner in this change.<\/p>\n<\/div><\/div>\n\n

Berufsstationen von Gunnar<\/a><\/div>\n<\/div>\n\n
\n
\n
\n
\n
\n
\"Gunnar_Schl\u00fcter_Portrait_Foto_HH_280x280\"<\/span><\/div>\n<\/div>\n\n
\n

Gunnar Schlueter<\/h2><\/div><\/div>\n\n
\n\ue0cb<\/span><\/span><\/a>\n\n

Founder of VFM.agency<\/p>\n<\/div><\/div>\n<\/div>\n\n

With Online Marketing, Multimedia, and Entrepreneuring life in the study plus Financial Controlling in the profession, I connect both worlds.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n
\n

What is Value-for-Money for VFM.agency means<\/h2>\n

Value for Money is the guiding principle behind VFM.agency: Not as many measures as possible to implement, but those who prioritize the promise of the largest reasonable Use for positioning, visibility, and business development.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

\n
\n

Price\/Performance<\/p>\n<\/div><\/div>\n\n

Value for Money is more than the lowest price<\/h2><\/div><\/div>\n\n

Also, the official Value-for-Money-guideline of the British Ministry of Finance<\/a><\/span> treated in Value for Money as a balanced assessment of Benefits, costs, risks, and goal achievement.<\/p>\n

VFM.agency assigns the fundamental idea of a pragmatic approach to digital measures: the Decisive factor is not the greatest possible activity, but the best justifiable action.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n

\n
\n
<\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n

My career path<\/h2><\/div><\/div>\n<\/div>\n<\/div>\n\n
\n
\n
\n
<\/div>
<\/div>
<\/div><\/div>
Dec 2022<\/div>

The AI Revolution & AI Visibility<\/h3>

The advent of AI-platforms Online-Marketing for B2B companies, and Interim Executives are relevant for SEO before, the main theme was.<\/p>\n

Who is not listed by the AI platforms for its theme, which will in the future suffer a competitive disadvantage.<\/p>\n<\/div><\/div><\/div>\n\n

<\/div>
<\/div>
<\/div><\/div>
Jan 2022<\/div>

Online Marketing<\/h3>

The narrow niche, \"Interim Controller Product Costing\" leads me to concern myself very intense, with Online Marketing.<\/p>\n

The goal is Online Marketing, in order to position for the exactly appropriate mandates<\/strong>.<\/p>\n<\/div><\/div><\/div>\n\n

<\/div>
<\/div>
<\/div><\/div>
Jan 2015<\/div>

Independent Consultant & WordPress User<\/h3>

FACTON implementations and Financial Controlling. WordPress is the Marketing basis<\/strong>.<\/p>\n<\/div><\/div><\/div>\n\n

<\/div>
<\/div>
<\/div><\/div>
Jan 2009 - Dec 2014<\/div>

FACTON-implementation and PreSales Consultant<\/h3>

The shortcomings of Excel, not least for the sales support, lead me to the software company FACTON.<\/p>\n

There, I'm working as an implementation Consultant closely Marketing and sales<\/strong> together.<\/p>\n<\/div><\/div><\/div>\n\n

<\/div>
<\/div>
<\/div><\/div>
Feb 2006 - Dec 2008<\/div>

Controlling in Hungary<\/h3>

The same car supplier to the automotive industry, I have worked in Hungary, sent me to Hungary.<\/p>\n

Again, the professional preparation of price negotiations with the Truck Herstellernz to Support for the sales<\/strong> a very important topic.<\/p>\n<\/div><\/div><\/div>\n\n

<\/div>
<\/div>
<\/div><\/div>
Oct 1999 - Jan 2006<\/div>

Marketing and vertriebsnahes Controlling<\/h3>

My employer, for which I had written the thesis, needed someone in Controlling. Very much for the outstanding result of improvements in the goods Support for the sales<\/strong> in the case of successful price negotiations.<\/p>\n

Private I stayed up to date with the slowly emerging mobile Marketing (\"M-Commerce\").<\/p>\n<\/div><\/div><\/div>\n\n

<\/div>
<\/div>
<\/div><\/div>
Sep 1999<\/div>

Dipl.-Wirtschaftsing. (FH NORDAKADEMIE)<\/h3>

Areas of focus:<\/strong><\/span> Entrepreneuring, Multimedia and Marketing.<\/p>\n

Thesis theme:<\/strong><\/span> Design and implementation of a Marketing strategy for Business-to-Business services on the Internet<\/strong> for the Hanseatic League Management and Hanse technology GmbH<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n

\n
\n
\n
\n

Quick little steps<\/p>\n<\/div><\/div>\n\n

How Value for Money is in the consulting virtually<\/h2><\/div><\/div>\n\n

This principle also characterizes the AI Visibility advice of VFM.agency: First of all, gaps and levers are arranged, then the smallest meaningful measure is prioritized instead of rashly a complete re-launch or a large Content-sell program.<\/p>\n<\/div><\/div>\n\n

Request an AI Visibility Assessment<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":300,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"folder":[17],"class_list":["post-99","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/vfm.agency\/en\/wp-json\/wp\/v2\/pages\/99","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/vfm.agency\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/vfm.agency\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/vfm.agency\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/vfm.agency\/en\/wp-json\/wp\/v2\/comments?post=99"}],"version-history":[{"count":0,"href":"https:\/\/vfm.agency\/en\/wp-json\/wp\/v2\/pages\/99\/revisions"}],"wp:attachment":[{"href":"https:\/\/vfm.agency\/en\/wp-json\/wp\/v2\/media?parent=99"}],"wp:term":[{"taxonomy":"folder","embeddable":true,"href":"https:\/\/vfm.agency\/en\/wp-json\/wp\/v2\/folder?post=99"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}