Cookie Policy
Status: 22. July 2026
1. General Notes
This Cookie policy explains what Cookies and similar technologies can be used be used on this Website and for which purposes and how your permission can manage.
Responsible for this Website is:
Gunnar Schlueter
VFM.agency
Moor Chaussee 100
21683 Stade
Germany
E-Mail: info@vfm.agency
2. What are "Cookies" and similar technologies?
Cookies are small text files that can be stored on your device when you visit a Website. Similar technologies can also store information on your device or reading, for example, local storage technologies, pixels, scripts, embedded content, or analysis functions.
Some of the Cookies and technologies are technically necessary for the site to work. Other technologies will only be used if you have previously given your consent or if another legal basis that allows this.
3. Consent, to manage
When you first visit this Website, you can set via the Cookie Banner on whether you want to permit only the necessary technologies or in addition, statistics, Marketing, or external media you want to allow.
You can change your consent at any time with effect for the future or revoked. You can use the button "consent" on this Website.
4. Categories of Cookies and technologies
4.1 Functional and necessary technologies
These technologies are necessary for the Website to function technically, safety functions, forms can be processed and your Cookie choices will be saved.
This may include, in particular:
- WordPress-System Functions,
- Divi - Theme-functions,
- Complianz for the management of the Cookie-consent
- Safety functions, for example, by security plugins
- Form functions, if you submit a form,
- Comment or feedback functions, if these are enabled on each of the pages.
4.2 statistics
Statistical methods help us to understand how visitors use this Website. This content structure, page load times and Conversion paths can be improved.
As far as statistics services are used exclusively for anonymous and is technically necessary, to use only with your consent.
4.3 Marketing and Conversion optimization
Marketing and Conversion technologies can be used, in order to understand what content, contact options, or campaigns for visitors are relevant. They can also be used to improve offerings, Contact channels, A/B Tests, and promotions.
Such services are loaded, to the extent legally required, only after your consent.
4.4 External media and embedded content
This Website may contain embedded content from third parties, for example, Videos, interactive forms, appointment booking functionality or maps. When you Upload such content data to the relevant third party transfer.
External media to be loaded, where necessary, your consent, or active interaction.
5. Used, prepared or in the future, activatable services
The following Overview lists the services and technologies used on this site, are already prepared or in the future, can be activated. Not each of the mentioned service is mandatory on each page. External services, statistics, Marketing, or media functions to be loaded, to the extent legally required, only after your consent.
This Overview serves as the transparency and be adjusted, if the technical configuration of the site changes significantly.
5.1 Technically necessary services
- WordPress – Operating and rendering of the Website.
- Divi – Design, Layout and technical representation of the page content.
- Hostinger Hosting, servers, operating and technical log files.
- Complianz – Administration in the Cookie banner and storage of your consent decision.
- Really Simple Security – Security features for the protection of the site.
- Fluent Forms – Processing of contact forms when you submit a form.
- WordPress Comments Feedback or comments on individual pages, if enabled.
- Fluent booking Appointment booking and technical processing of the posting data.
- FluentCRM – server-side management of enquiries, bookings and business contacts within WordPress.
- FluentSMTP / Brevo – server-side dispatch of forms, booking, administration, and system messages.
- OMGF – local deployment of the fonts of Inter-and Open Sans.
5.2 statistics and analysis
- Burst Statistics – simple Website statistics inside of WordPress.
- Google Analytics 4 Analysis of page views, events and user interaction.
- Google Search Console – Evaluation of the visibility in the Google search; it is on this site itself, no additional Tracking Code for visitors with an embedded Website Code.
- Microsoft Clarity – Analysis of User interactions, for example, clicks, scrolling behavior, Heatmaps, or session records.
5.3 A/B Testing, Conversion and optimization
- Optibase.io A/B testing and comparison of content, Buttons, or other contact ways.
- Microsoft Clarity – additional evaluation of whether or not visitors to understand the content, forms and calls-to-Action and use.
- VideoAsk – Video, or Form interactions to contact or feedback.
5.4 External media and embedded content
- YouTube Embedding of Videos.
- VideoAsk Embedding in interactive Video or contact formats.
- Microsoft Bookings Appointment booking, provided that, in the future, and it is linked to, or embedded.
- Google Maps – currently, the only external Link is provided; an embedded map is not loaded automatically.
- Microsoft Teams – Implementation of agreed Online discussions on an active called access link.
- Translate press and translation services – multi-language display; external automatic Translation only, if configured accordingly.
5.5 Marketing, Display and Remarketing
Currently there are no active are provided for advertising or Remarketing scripts. In the future, however, services such as Google Ads, Microsoft Ads, LinkedIn Insight Tag, or similar marketing services used, if this is for campaigns, Conversion measurement, or Remarketing, is required.
Such services are loaded, to the extent legally required, only after your consent.
5.6 security and Spam protection
To hedge forms, comments, or log-in areas of security and Spam protection functions used. This WordPress security features, Really Simple Security or in the future, services like Cloudflare Turnstile can be part of. External protection services are only included if they are for security and Spam prevention required.
6. Possible Cookies and storage technologies at a Glance
The following table gives typical Cookies or other storage technologies that can be set on this Website. The actual setting depends on which services are actively involved, which page you are visiting, and which consent is given.
| Service Provider | Possible Cookies / Storage Technologies | Purpose | Category | Storage duration |
|---|---|---|---|---|
| Complianz | cmplz_banner status, cmplz_consented_services, cmplz_functional, cmplz_preferences, cmplz_statistics, cmplz_marketing, cmplz_policy_id | Storage of your Cookie consent selection. | Functional / necessary | In General, for up to 365 days, depending on the configuration. |
| WordPress | WordPress Login, session or setting Cookies, in particular for logged in users | The operation of the Website, Login, Administration, and technical functions. | Functional / necessary | Meeting, or longer, depending on function and log-in Status. |
| WordPress Comments | Comment Cookies may arise, if the function is active and has not been disabled. | Comment and Feedback on individual pages. | Functional | Depending on the WordPress configuration; additional comment to allow Cookies to be disabled. |
| Fluent Forms | Form-based security, session or function data | Processing of forms, Spam protection and technical form and function. | Functional / necessary | Session or, depending on form, and security settings. |
| Really Simple Security | Safety-related Cookies or local storage | Protection of the site, Login security, and technical security. | Functional / Safety | Depending on the respective safety function. |
| Burst Statistics | burst_uid or cookie wireless/server-side statistics, data, depending on the configuration | Ranges and usage statistics of WordPress. | Statistics | Cookie use regularly for up to 30 days; otherwise, depending on the configuration. |
| OMGF / local fonts | No external Google-Font-Cookies; font files to be loaded locally. | Representation of the font types of Inter-and Open Sans. | Functional | No Cookie Storage Period. |
| FluentSMTP / Brevo | Generally, server-side E-Mail; at the mere site of calling regularly no Brevo-Cookie. | Shipping and technical delivery control of E-Mails. | Functional / Communication | Depending on the shipping logs, and account settings. |
| FluentCRM | Generally, server-side contact and CRM data; no independent visitor-the Cookie alone by the contact Manager. | Management of enquiries, bookings and business contacts. | Server-Side Contact Management | Depending on the purpose and legal storage obligations. |
| Fluent booking | Technically necessary session, selection, safety or security information; booking data will be predominantly processed on the server side. | Date, bookings, confirmation, postponement and cancellation. | Functional / necessary | Session or, depending on booking and security settings. |
| Google Analytics 4 | _ga, _ga_<container-id> | Distinction of visitors, sessions, and usage events. | Statistics | Typically up to 2 years, depending on Google and Website configuration. |
| Google Search Console | No additional site-Tracking Cookie by a Code embedded on this Website. | Analysis of the visibility in the Google search by the website operator. | Statistics / technical analysis | Not on the site Cookies are controlled. |
| Microsoft Clarity | _clck, _clsk, CLID and similar Clarity storage | Analysis of User interactions, Heatmaps, scroll behavior and session recordings. | Statistics / Marketing / Conversion Optimization | Dependent on Microsoft and web site configuration. |
| Optibase.io | A/B testing, variants, or visit assignment data | Implementation of A/B testing and multi-variant compare. | Statistics / Conversion Optimization | Depending on the test configuration. |
| YouTube / Google | YouTube and Google-related Cookies or other storage technologies, if Videos are embedded and loaded | Delivery and playback of embedded Videos. | External Media / Marketing | Depending on Google or YouTube-configuration. |
| VideoAsk | VideoAsk-related Cookies, session data, or local store, unless the service is embedded or used | Video Feedback, Video, contact, or interactive contact formats. | External Media / Marketing / Conversion | Depending on VideoAsk configuration. |
| Microsoft Bookings | Microsoft-related Cookies or session data, provided that Bookings will be embedded or used | Appointment booking and calendar interaction. | External Media / Functional | Depending on the Microsoft configuration. |
| Google Maps | Google-related Cookies or other storage technologies, if, in the future, a map is embedded | Display a map or the route function. | External Media | Depending on Google configuration. |
| Cloudflare Turnstile | Turnstile - or Cloudflare-related safety data, provided that the service is going to be activated | Spam protection, and validation of forms. | Safety / Functional | Depending on Cloudflare configuration. |
| Google Ads | Google Ads, Conversion or Remarketing-related Cookies if, in the future, enabled | Conversion measurement, campaign analysis and Remarketing. | Marketing | Depending on Google configuration. |
| Microsoft Ads | Microsoft Ads, UET - or Conversion-related Cookies if, in the future, enabled | Conversion measurement, campaign analysis and Remarketing. | Marketing | Depending on the Microsoft configuration. |
| LinkedIn-related Cookies or pixels, if, in the future, embedded content, or Tracking used to be active | Embedding of LinkedIn content, campaign evaluation, or Remarketing. | Marketing / external media | Dependent on LinkedIn-configuration. |
7. Individual services are explained in detail
7.1 Complianz
We use Complianz, the Cookie banners to deploy, manage, consents and to save your selection. As a result, the Banner must be displayed in full.
7.2 WordPress, Divi and technical site functions
This Website is based on WordPress and Divi. Technically necessary Cookies, or memory functions can be used to represent the site properly, to allow administrative functions of, or to support the security of the Website.
7.3 Hosting and Server log files
When you visit this Website, the hosting provider will be processed the technical access data. This includes, for example IP address, the date and time of access, pages viewed, the amount of data transferred, browser information, and server status can include. These data are used for the safe and stable operation of the Website.
7.4 Fluent Forms
For contact forms, Fluent can be the Forms used. When you submit a form, the data entered by you in order to answer your request. Form features can technically handle the necessary security or functional data.
7.5 fluent booking
Fluent booking is used for Appointment booking. The booking process is technically necessary session, selection, and security of data can be processed. The active entered transaction data are generally stored in the WordPress database. Fluent booking is not to be used in the side cross-advertising tracking.
7.6 FluentCRM
FluentCRM can be used within WordPress to manage your requests, bookings and business contacts. The processing is carried out basically on the server side. Alone by the recording of a contact in FluentCRM not a stand-alone Marketing is set for normal website visitor Cookie.
7.7 FluentSMTP and Brevo
FluentSMTP and Brevo be used for server-side dispatch of forms, booking, administration, and system messages. By the mere invocation of the Website will not Brevo be set, in principle Cookies. To the extent that, in the future, Newsletter-Tracking or similar E-Mail-analysis functions are activated, the designated Opt - in and privacy policy.
7.8 OMGF and local fonts
The fonts, Inter-and Open Sans are loaded with OMGF locally from your own web server. No Google set-Font-Cookies and font files from Google-Font-servers to retrieve.
7.9 WordPress Comments
On individual pages, and in particular in the case of interactive tools such as an ROI calculator or a Done-With-You-Planner, can WordPress comments enabled. If you leave a comment, processes the data provided by you. Comments are verified before publication.
The storage of additional comment-Cookies subsequent comments should be disabled.
7.10 Burst Statistics
Burst Statistics is used to collect Website statistics inside of WordPress. Depending on the configuration of the measurement can be carried out cookielos or after your consent, the First-Party Cookie burst_uid use. In the case of Cookie-use the regular storage life is up to 30 days; technical adjustments to the configuration are possible.
7.11 Google Analytics 4
Google Analytics 4 can be used, the use of this Website to evaluate statistically. Information about page views, events, information, approximate location of data and the usage of inter-actions, the device will be processed.
Google Analytics 4 is loaded, to the extent legally required, only after your consent.
7.12 Google Search Console
Google Search Console is used for technical analysis of the visibility of this Website in Google search. Google Search Console sets on this site, no additional Tracking Code for visitors with an embedded Website Code.
7.13 Microsoft Clarity
Microsoft Clarity can be used to understand how visitors interact with the site. This includes, for example, clicks, scrolling behavior, session recordings or heat maps can be evaluated. Sensitive input fields should be masked.
Microsoft Clarity is loaded, to the extent legally required, only after your consent.
7.14 Optibase.io
Optibase.io can be used for A/B testing. Different variants of the content can be tested, buttons, or any contact ways, to find out which display to visitors is clearer or more helpful.
Optibase.io is loaded, to the extent legally required, only after your consent.
7.15 YouTube
On this Website, the YouTube video is embedded. When Loading a YouTube video, data can be sent to Google and / or YouTube transferred. YouTube content will be loaded as far as possible, only after your consent, or active interaction.
7.16 VideoAsk
VideoAsk can be used to allow visitors to a low-threshold contact via Video, or form. If VideoAsk is embedded, can be transferred while Charging or Use of the service data to VideoAsk.
As far as VideoAsk is only included as an external Link, data is transferred only when you click on the Link active.
7.17 Microsoft Bookings
For appointment bookings Microsoft Bookings is used. If Microsoft is linked Bookings only, is a data transmission only when Clicking the Links. In a subsequent embedding data can be transferred while Charging the embedded element.
7.18 Microsoft Teams
For the agreed Online conversations Microsoft team uses. In the case of a pure linking data to be transferred, in principle, only when you enter the access-link is active. With the participation of Microsoft can be Cookies, local storage, as well as identity, device, link, Audio, Video, and communication data is processed.
7.19 translate press and automatic translation services
This Website will translate press languages. Locally stored Translations require no external translation service. To the extent that automatic Translation is enabled in Google Cloud Translation or a similar provider of content to this transfer provider. The concrete integration is carried out according to the required Consent, and privacy settings.
7.20 Google Maps
Google Maps is not currently loaded as an embedded map. If a Google Maps Link used is a data transmission to Google, when you click on the Link active. If in the future a Google map embedded, it is loaded according to the selected Cookie consent settings.
7.21 Cloudflare Turnstile
Cloudflare Turnstile can in the future as a Spam and Abuse are used for forms or interactive features. The use takes place only if this is necessary for security and Spam prevention required.
7.22 Google Ads, Microsoft Ads, and similar marketing services
In the future, can be used in advertising, Conversion or remarketing services such as Google Ads, Microsoft Ads, or similar services. These services can help campaigns, to evaluate and to measure Conversions or visitors later again to address.
Such services are loaded, to the extent legally required, only after your consent.
7.23 LinkedIn, and external Profiles
This Website contains Links to LinkedIn or other external profiles can be included. If you follow such a Link, you will leave this Website. Data are then processed by the respective external provider.
Embedded LinkedIn content or LinkedIn-marketing pixel are currently not actively used. Such functions should be used in the future, you will be taken accordingly in the Cookie consent logic.
8. Storage duration
The duration of storage of Cookies and technologies depends on the service. Some Cookies are only stored for the duration of a session, others remain for a longer period of time on your device. Consent decisions are stored, so that your choice can be taken into account in subsequent Visits.
9. Third country transfers
In the case of the use of certain services, the data can be sent to a provider outside of the European Union or the European economic area, in particular in the United States. This concerns, in particular services of international providers such as Google, Microsoft, YouTube, LinkedIn, Cloudflare or VideoAsk, if enabled, or actively used to be embedded.
Such Transfers shall only be made in the framework of the applicable data protection regulations and, where necessary, on the basis of your consent.
10. Modification or withdrawal of your consent
You can change your Cookie settings at any time your consent with effect for the future. You can use the button "consent" on this Website.
Alternatively, you can also delete Cookies through the settings in your browser, or block. Please note that individual functions of the Website may be limited.
11. For more information on data protection
For more information about the processing of personal data you find in the
Privacy policy.
12. Changes to this Cookie policy
This Cookie policy can be customized, if used services, technical features, and legal requirements change.